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Building Something Rich: Content Marketing

Building Something Rich: Strategies for Better Content Marketing

This year I had the pleasure of getting on stage at The Enterprise Network annual conference. I discussed the campaign Bugaboo launched called Day Trips which helped parents stay active, involving the local community. What really struck me after watching the video was how the Marketing Director described the entire campaign. She said that it was something they built that was beyond advertising, it was about giving back. She described it as being “something that is so rich and so a part of the company…” How amazing is that word? Rich. It makes me wonder how much of ... MORE

September 12th, 2013 • By +Katelyn Wheaton

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