Blog > Marketing

An Inside Look at MozCon 2017

An Inside Look at MozCon 2017 + Things to Do in Seattle

MozCon is an annual marketing and SEO conference hosted by Moz, a Seattle-based company. The conference invites marketers, designers and SEO specialists to the city every year to learn, network and explore both our industry and the city of Seattle. This year, the booj Digital team (with Managing Partner Ido Zucker in tow) and a handful of network members traveled to Seattle to learn about the latest trends in the industry, meet with other marketers and bring back expert tips for The Enterprise Network. We talked to Content + Social Media Specialists Sabrina Hayes and Sarah Strohl to get an ... MORE

July 28th, 2017 • By +booj guest

Emails That Keep Customers Engaged

Emails That Keep Customers Engaged After A Purchase

Staying in touch with your customers after a sale is important to maintaining lasting relationships and repeat business. Today we're talking about email campaigns that can keep customers engaged no matter where they're at in the buying cycle.   Video Transcript: Hi everyone, welcome back to the pulp, my name is Katelyn! Today I wanted to talk about how you’re keeping in touch with your customers and hopefully, inspire you to think outside the box with your marketing strategies. Now, you’re probably already sending email campaigns of some kind. Your cust... MORE

September 17th, 2014 • By +Katelyn Wheaton

NAR's .Realtor Domains

NAR's .Realtor Domains: Should You Buy In?

With the release of NAR's .Realtor domains coming up in October, today's Pulpisode discusses our thoughts and advice for realtors who plan on obtaining them. Hey everyone, welcome back to The Pulp, my name is Katelyn. Today I wanted to talk about NARs recent approval from the ICANN to maintain and manage the top level domain .Realtor, and what this means for realtors moving forward, on a marketing perspective, and on an SEO perspective. According to a Inman, a poll of their readers suggests that 81% have intentions to secure their .realtor domain, some of them buying more th... MORE

August 27th, 2014 • By +Katelyn Wheaton

Using KeywordTool.io For Content Ideas

Using KeywordTool.io For Generating Content Ideas

Today's video discusses a new keyword tool that also works really well for generating content ideas. It's a great way to gather insight into what people are searching for. Check it out! Video Transcript: Welcome back to the pulp, my name is Katelyn! Today I wanted to share a little tool that can really help get some content ideas flowing, for you blog or even the landing pages for your website if you wanted to build up a few resources or guides for your customers. It’s called keywordtool.io. The tool can help you with keyword research, but also give you a lot of insi... MORE

August 13th, 2014 • By +Katelyn Wheaton

Getting Started with Instagram

Getting Started with Instagram for Real Estate

Looking for inspiration for what to share on Instagram? Katelyn shares ideas in today's Pulpisode! Video Transcript Hi everyone, welcome back to the pulp! Today I wanted to share a few tips on how you can be using Instagram for your business! Instagram is quickly becoming one of the most active social networks out there and it’s definitely worth exploring if you’re not on it already. As a real estate agent there are a few things you can share to begin building a following on Instagram. As with any social network, that should be your goal - to build relationships wi... MORE

June 4th, 2014 • By +Katelyn Wheaton

Implimenting Twitter Cards on Your Site

Getting The Most Out of 140 Characters with Twitter Cards

Allow rich content to appear with every Tweet! This week's video discusses how Twitter Cards allow your Tweets to have a title, preview and even an image or video appear in your followers feed. Video Transcript: Hi everyone, welcome back to the pulp, my name is Katelyn. Today I wanted to talk about this really simple, free feature that will spice up your content on Twitter, whether you’re Tweeting your content or other people are Tweeting content from your site. They’re called Twitter cards and they ensure that your tweet expands to a preview of rich content with a... MORE

May 28th, 2014 • By +Katelyn Wheaton

Taking Control of Your Reputation

Taking Control of Your Online Reputation

Online reviews can have a big impact on the decision process for consumers. Today Katelyn is discussing how to be proactive about improving your online reputation! Video Transcript: Hi everyone, welcome back to The Pulp, my name is Katelyn. Today I wanted to talk to you about managing your business listings and your online reputation. Reviews can be a powerful tool in the decision process for consumers. If a business has enough bad reviews it’s likely they’re losing business. Which is why we freak out when we’ve received a bad one! Unfortunately when it comes to ... MORE

May 14th, 2014 • By +Katelyn Wheaton

Syncing Contacts with LinkedIn Contacts

Syncing Your Business Contacts with LinkedIn Contacts

A professional social network and a CRM?! Check out all that you can do when you sync your emails accounts, address books and calendars to your LinkedIn Contacts. Video Trascript: Today I wanted to talk about keeping your contacts organized in one place using LinkedIn Contacts. With LinkedIn you can take your connections and sync them to your email accounts, address books, and even calendars to keep your relationships organized. Once you do this, you’ll be able to go into a LinkedIn connection's profile and see your last email communications and scheduled meetings, you&... MORE

May 7th, 2014 • By +Katelyn Wheaton

Using Google to Generate Content Ideas

Using Google to Generate Content Ideas That Are Helpful for Your Audience

Google can be an excellent tool to gain insight into what people are searching for and what questions they have. Today's Pulpisode is discussing how to use Google to generate content ideas that are HELPFUL for your audience! Building content based on what people are searching for and the questions that people have in your industry can really help you build an audience. You may remember me mentioning this tool before when I talked about using Google’s auto complete to find community topics to write about in your city. Today, taking a slightly different spin, I wanted to sha... MORE

April 23rd, 2014 • By +Katelyn Wheaton

Using Twitter's Geo Location Search

Using Twitter's Geo Location Search to Find Local Users

When it comes to finding local, relevant users on Twitter to follow and engage with, using Twitter's geo-location advanced search feature can be a lifesaver! Video Transcript: This week I wanted to talk about using Twitter’s geo-location to filter your searches to find local users talking about your topic. As a local business, finding local people that are either influencers in your space or just potential customers can be really beneficial. Ideally, you want to find those people that are interested in investing in real estate or looking for a new home, or just have ... MORE

April 16th, 2014 • By +Katelyn Wheaton

We'd love to hear from you!

If you're an independent real estate company, we'd love the opportunity to talk to you. The individual struggles and victories that make you unique are the true power behind The Enterprise Network and we're always looking for new companies to share their perspective.

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