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An Inside Look at MozCon 2017

An Inside Look at MozCon 2017 + Things to Do in Seattle

MozCon is an annual marketing and SEO conference hosted by Moz, a Seattle-based company. The conference invites marketers, designers and SEO specialists to the city every year to learn, network and explore both our industry and the city of Seattle. This year, the booj Digital team (with Managing Partner Ido Zucker in tow) and a handful of network members traveled to Seattle to learn about the latest trends in the industry, meet with other marketers and bring back expert tips for The Enterprise Network. We talked to Content + Social Media Specialists Sabrina Hayes and Sarah Strohl to get an ... MORE

July 28th, 2017 • By +booj guest

Mobilegeddon: Google Set to Release Algorithm Update

Mobilegeddon: Google Set to Release Algorithm Update

In just a few days, Google is about to unveil a new algorithm update, one that’s getting a lot of attention for good reason. It’s suppose to be the one of the biggest changes yet and will impact more sites than Panda or Penguin ever did. This time it’s targeting mobile. The “mobilegeddon” update (as it’s become referred to as) is intended to help users easily find relevant, high quality websites that are optimized for mobile when on a mobile device. Starting April 21st, Google will begin to use “mobile-friendliness” as a ranking signal for mob... MORE

April 15th, 2015 • By +Katelyn Shields

NAR's .Realtor Domains

NAR's .Realtor Domains: Should You Buy In?

With the release of NAR's .Realtor domains coming up in October, today's Pulpisode discusses our thoughts and advice for realtors who plan on obtaining them. Hey everyone, welcome back to The Pulp, my name is Katelyn. Today I wanted to talk about NARs recent approval from the ICANN to maintain and manage the top level domain .Realtor, and what this means for realtors moving forward, on a marketing perspective, and on an SEO perspective. According to a Inman, a poll of their readers suggests that 81% have intentions to secure their .realtor domain, some of them buying more th... MORE

August 27th, 2014 • By +Katelyn Shields

Taking Control of Your Reputation

Taking Control of Your Online Reputation

Online reviews can have a big impact on the decision process for consumers. Today Katelyn is discussing how to be proactive about improving your online reputation! Video Transcript: Hi everyone, welcome back to The Pulp, my name is Katelyn. Today I wanted to talk to you about managing your business listings and your online reputation. Reviews can be a powerful tool in the decision process for consumers. If a business has enough bad reviews it’s likely they’re losing business. Which is why we freak out when we’ve received a bad one! Unfortunately when it comes to ... MORE

May 14th, 2014 • By +Katelyn Shields

Finding Great Review Sources

How To Find Great Review Sources for Your Industry

It's important to find the right review websites for your industry so you know exactly where you need to be. Today Katelyn is sharing some tips on how to do that and why it's important!   While customer reviews on any site across the web can be good to have, not all review sites are created equal and ideally you want to find the right sites for your industry. Some sites will count more with Google than others, particularly websites with a strong brand name or with an industry-specific influence. There are two very simple ways to determine the most important review sit... MORE

April 30th, 2014 • By +Katelyn Shields

Becoming a Better Brand: MozCon 2013

Becoming a Better Brand: Insights from MozCon 2013

The Enterprise Network team had the pleasure of attending Mozcon this year, a conference covering SEO and marketing trends from some of the brightest minds in the industry. If I could sum up the conference in one major takeaway, it would be build assets that Google can’t take away. Or in the words of Wil Reynolds: Do real company shit. Rather than chasing Google’s consistent algorithm changes, build something that is genuinely awesome. Build a brand and a reputation that people actually like. “Wanna win on the web? Become a brand people know and trust.” -Rand Fish... MORE

July 19th, 2013 • By +Katelyn Shields

Why Realtors Should NOT Create G+ Business Pages

Why Realtors Should NOT Create Google+ Business Pages and Stick to Their Personal Profiles

I know what you’re thinking. Did she seriously say that? Real estate agents shouldn’t create business pages on Google+? Well, hear me out on this one. Google+ business pages are great for a lot of different businesses and organizations, but Google+ also has functionality that allows certain types of businesses to avoid them (often times, making this whole social media thing easier). And by certain businesses I mean real estate agents. While there is nothing wrong with creating a Google+ business page as a realtor, there are a few things to consider before you do. In my opinion, ... MORE

June 19th, 2013 • By +Katelyn Shields

SEO Juice Released: Content Outreach

Our Latest SEO Juice Video Has Been Released: Content Outreach

By now, everyone understands that blogging can have a powerful impact on your brand. Producing great content can send you traffic, links and help build a reputation for yourself. But what if you’re not seeing your blog traffic grow? What if, despite the fact that your content is totally great, your mom is the only one reading it?   While you love the support raining in from your dearest friends and family, what you really want is an audience. As REALTORS and brokers, you want a very specific targeted audience for your content and for your industry. If you’re going to tak... MORE

March 26th, 2013 • By +Katelyn Shields

Build Relationships NOT Links!

Build Relationships NOT Links!

Last summer, I had the privilege of attending MozCon 2012, the official SEOmoz annual conference. There were so many great sessions, tips, strategies and actionable takeaways (I will definitely be back this year). For me however, by far, Wil Reynolds stole the show. Outside of his great enthusiasm and magnetic personality, he provided a necessary caption for the entire SEO industry: Do Real Company Shit! We often all get lost in optimizing for the latest target Google throws at us, and as such (as a whole) we often over do it. When Google indicated that inbound links were an important... MORE

March 8th, 2013 • By +Ido Zucker

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