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What a Difference a Week Makes!

The Syndication Debate: What a Difference a Week Makes!

I recently posted an introduction to our “Real Estate Syndication Compromise“. Named from the notion that we, as the brokerages, are willing to contribute our content to the syndication sites that end up outranking us, making them the first point where users begin their search, in return for an easy flow from their site to ours when it is that content that the user is looking for. I was excited to look at the data to see if our strategy yielded any results and while hopeful I did not know what to expect. The results were significant and though only a week has passed th... MORE

March 11th, 2013 • By +Ido Zucker

Can We at Least Compromise?

The Syndication Debate: Can We at Least Compromise?

Syndication has been a heated topic in our industry for quite some time now. There have been many perspectives and different reactions to the evolution of the syndication business model. For the purpose of this post lets focus on two aspects. Firstly the ideal purpose of a syndication site, which we believe to be an outlet for extra exposure that leads more traffic to your site (similar to any advert). Secondly, the SEO race which syndication outlets are dominating since imposing the “no-follow” link structure back to our sites. Since most searches start on Google, having syn... MORE

March 4th, 2013 • By +Ido Zucker

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