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Emails That Keep Customers Engaged

Emails That Keep Customers Engaged After A Purchase

Staying in touch with your customers after a sale is important to maintaining lasting relationships and repeat business. Today we're talking about email campaigns that can keep customers engaged no matter where they're at in the buying cycle.   Video Transcript: Hi everyone, welcome back to the pulp, my name is Katelyn! Today I wanted to talk about how you’re keeping in touch with your customers and hopefully, inspire you to think outside the box with your marketing strategies. Now, you’re probably already sending email campaigns of some kind. Your cust... MORE

September 17th, 2014 • By +Katelyn Wheaton

NAR's .Realtor Domains

NAR's .Realtor Domains: Should You Buy In?

With the release of NAR's .Realtor domains coming up in October, today's Pulpisode discusses our thoughts and advice for realtors who plan on obtaining them. Hey everyone, welcome back to The Pulp, my name is Katelyn. Today I wanted to talk about NARs recent approval from the ICANN to maintain and manage the top level domain .Realtor, and what this means for realtors moving forward, on a marketing perspective, and on an SEO perspective. According to a Inman, a poll of their readers suggests that 81% have intentions to secure their .realtor domain, some of them buying more th... MORE

August 27th, 2014 • By +Katelyn Wheaton

Evaluating Your Ideas with the N.U.F. Test

Evaluating Your Ideas with the N.U.F. Test

Want to develop better marketing strategies? Put your ideas through the "N.U.F." test to ensure that your asking yourself the right questions and getting the most out of your marketing efforts. Video Transcript Hi everyone, welcome back to The Pulp. My name is Amanda. Today, I wanted to share a simple exercise to use when brainstorming or developing ideas for blog content, a marketing campaign or newsletter, and so on. It’s called N.U.F. testing, and involves scoring your idea on a three-part scale on the following criteria: First of all, is it new? What’s... MORE

August 20th, 2014 • By +Amanda Zaske

Using KeywordTool.io For Content Ideas

Using KeywordTool.io For Generating Content Ideas

Today's video discusses a new keyword tool that also works really well for generating content ideas. It's a great way to gather insight into what people are searching for. Check it out! Video Transcript: Welcome back to the pulp, my name is Katelyn! Today I wanted to share a little tool that can really help get some content ideas flowing, for you blog or even the landing pages for your website if you wanted to build up a few resources or guides for your customers. It’s called keywordtool.io. The tool can help you with keyword research, but also give you a lot of insi... MORE

August 13th, 2014 • By +Katelyn Wheaton

Identifying Relevant Hashtags

Identifying Relevant Hashtags

Hashtags are used across all social platforms, and have become an effective way to communicate and share information online. However, not all hashtags are created equal, and it's important to find the RIGHT hashtags to help build an audience. This week's pulpisode shares a few tools to help you do just that.  Video Transcript: Hi everyone, welcome back to The Pulp. My name is Amanda. Finding hashtags relevant to your real estate niche is critical when it comes to engaging with customers on social media. It allows you to join in the conversation online which helps build a... MORE

June 11th, 2014 • By +Amanda Zaske

Implimenting Twitter Cards on Your Site

Getting The Most Out of 140 Characters with Twitter Cards

Allow rich content to appear with every Tweet! This week's video discusses how Twitter Cards allow your Tweets to have a title, preview and even an image or video appear in your followers feed. Video Transcript: Hi everyone, welcome back to the pulp, my name is Katelyn. Today I wanted to talk about this really simple, free feature that will spice up your content on Twitter, whether you’re Tweeting your content or other people are Tweeting content from your site. They’re called Twitter cards and they ensure that your tweet expands to a preview of rich content with a... MORE

May 28th, 2014 • By +Katelyn Wheaton

Taking Control of Your Reputation

Taking Control of Your Online Reputation

Online reviews can have a big impact on the decision process for consumers. Today Katelyn is discussing how to be proactive about improving your online reputation! Video Transcript: Hi everyone, welcome back to The Pulp, my name is Katelyn. Today I wanted to talk to you about managing your business listings and your online reputation. Reviews can be a powerful tool in the decision process for consumers. If a business has enough bad reviews it’s likely they’re losing business. Which is why we freak out when we’ve received a bad one! Unfortunately when it comes to ... MORE

May 14th, 2014 • By +Katelyn Wheaton

Syncing Contacts with LinkedIn Contacts

Syncing Your Business Contacts with LinkedIn Contacts

A professional social network and a CRM?! Check out all that you can do when you sync your emails accounts, address books and calendars to your LinkedIn Contacts. Video Trascript: Today I wanted to talk about keeping your contacts organized in one place using LinkedIn Contacts. With LinkedIn you can take your connections and sync them to your email accounts, address books, and even calendars to keep your relationships organized. Once you do this, you’ll be able to go into a LinkedIn connection's profile and see your last email communications and scheduled meetings, you&... MORE

May 7th, 2014 • By +Katelyn Wheaton

Finding Great Review Sources

How To Find Great Review Sources for Your Industry

It's important to find the right review websites for your industry so you know exactly where you need to be. Today Katelyn is sharing some tips on how to do that and why it's important!   While customer reviews on any site across the web can be good to have, not all review sites are created equal and ideally you want to find the right sites for your industry. Some sites will count more with Google than others, particularly websites with a strong brand name or with an industry-specific influence. There are two very simple ways to determine the most important review sit... MORE

April 30th, 2014 • By +Katelyn Wheaton

Using Google to Generate Content Ideas

Using Google to Generate Content Ideas That Are Helpful for Your Audience

Google can be an excellent tool to gain insight into what people are searching for and what questions they have. Today's Pulpisode is discussing how to use Google to generate content ideas that are HELPFUL for your audience! Building content based on what people are searching for and the questions that people have in your industry can really help you build an audience. You may remember me mentioning this tool before when I talked about using Google’s auto complete to find community topics to write about in your city. Today, taking a slightly different spin, I wanted to sha... MORE

April 23rd, 2014 • By +Katelyn Wheaton

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