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Emails That Keep Customers Engaged After A Purchase

Emails That Keep Customers Engaged After A Purchase

Staying in touch with your customers after a sale is important to maintaining lasting relationships and repeat business. Today we're talking about email campaigns that can keep customers engaged no matter where they're at in the buying cycle.

 

Video Transcript:

Hi everyone, welcome back to the pulp, my name is Katelyn! Today I wanted to talk about how you’re keeping in touch with your customers and hopefully, inspire you to think outside the box with your marketing strategies.

Now, you’re probably already sending email campaigns of some kind. Your customers are probably set up on property alerts for the neighborhoods they’re interested in, but what about those emails for customers that have already purchased a home? They’ve already found the home of their dreams in the neighborhood they love.

I’m sure you’re familiar with “new listings” emails and “new low rates in your neighborhood” emails, but those can get past clients to hit the unsubscribe button pretty fast. Ideally you want to keep their interest and continue to add value to their life. They might not be interested in looking at homes anymore. Maybe they will again down the road but not really right now.

Instead, take that knowledge that you have, and put it to good use with a well crafted newsletter that fits the needs of those customers in their stage of the buying cycle.

Provide them with activities to get to know their neighborhood or their city. Let clients know about events taking place, farmer’s markets this weekend, races they can sign up for, volunteer activities they can participate in, etc.

As you know, when it comes time for these customers to want to buy or sell again, they’ll know who to call. In the meantime, show they that you care about them and add valuable information to the bulk of emails they’re already getting. This is a great way to brand yourself as an incredibly smart, valuable resource.

So, that’s your tip for this week! I’d love to know your thoughts in the comments below! We’ll see you next time!

 


9/17/2014 • By +Katelyn Wheaton

Categories: Content Strategy, Marketing, The Pulp

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