ENCON2014: Day One Sessions Announced!
After almost a year of planning for #ENCON2014, we’re happy to announce our session line-up for this year’s event! Over the course of two days, we will dig deeper into topics that will impact the future of the real estate industry.
With a focus on how big data is transforming the way we conduct business and engage with our customers, all attendees will leave the conference with actionable strategies related specifically to our platform.
Below is an outline of conference sessions for Wednesday, November 19. Check back with us tomorrow as we announce sessions for day two of the event!
Welcome Address: What is Big Data and What Does it Mean for Real Estate?
Kicking off day one of the conference, John discusses the theme for this year’s event and the impact big data will have on our industry moving forward.
Out Caring Your Competition
Winning on the web involves more than just your overall SEO and content strategy. Building on one of last year’s most popular sessions, Wil returns to discuss how out caring your competitor matters just as much as the skills and tools you use to rank high on Google.
Becoming A REsource For Your Local Market
Helen shares The Group’s plans for opening a REsource office to better serve their local community. Whether they’re new in town, just visiting, or a lifelong resident, The Group will answer any questions a potential customer may have about real estate, or provide concierge-like services to those just needing community information.
Mapping The Customer Journey
Angelica analyzes the lifecycle of your customers and shares how to better understand the workflow of your services to create a better customer experience.
Turning Big Data Into Viral
Edward Kim, CEO of Six Spoke Media, shares insight into how they leveraged information collected through social data mining to create a successful media strategy for Sony.
In the ever-evolving SEO landscape, staying up-to-date on the latest strategies is necessary in order to maintain your position on the SERPs. Katelyn discusses the changes Google made this year and our plans for 2015 and beyond.
Digital Body Language
Harnessing the power of lead qualification and nurturing, Mike shares tips and tools to use data profiling for good, not evil.
Mastering Data-Driven Content
Johnathan Joseph,CEO, UseUX
Through data profiling, you’re able to scientifically answer the question: what do I publish and when? Jon shares methodologies for creating data-driven content from a global perspective all the way down to a tailored message for individual users on your site.
Designing By Numbers
Data driven design is at the heart of our creative process. During this session, Abby discusses our usability methodologies and their benefits for creating a better user experience.
Ninja Principles and Database Management
Ninja Selling is based on a philosophy of building relationships, listening to the customer, and helping them achieve their goals. During his session, Larry shares industry best practices and how top ninjas are using database management to build better customer relationships.
Read more about sessions covered on Day Two of ENCON2014.