Real Estate News

ENCON2016: Schedule Announced for Our Agent Summit!

ENCON2016: Schedule Announced for Our Agent Summit!

Agents in our network have the tools needed to stand out in a competitive market. But how are they using that to their advantage? Building on the success of ENCON, we will be hosting an Agent Summit on September 30, 2016 following our Broker Conference. The event is exclusively for agents in our network.

During this information-packed day, we will discuss how to leverage our platform to generate quality leads and increase business. By avoiding the fluff and diving head first into the trenches, agents will walk away with a clear plan of implementation for how to use our technology to make their daily workflow more efficient, how to harness the power of CRM to stay in front of clients and manage tasks, how to balance their online and offline marketing efforts, and so much more.

We're excited to announce the amazing session line-up for this year's event. Read our session line-up listed below, and find more details on our event page at Be sure to stick around for our Awards Gala that same evening where we will recognize outstanding agents in our network who have demonstrated strong leadership skills and excellence in business. This black-tie event is open to both brokers and agents, and is a great opportunity to network with other like-minded real estate professionals over dinner, drinks and great conversation. 

For more information on our two day Broker Conference, read our recent blog post highlighting the schedule of events


Agent Summit | September 30th, 2016

Opening Address

John Sable | Managing Partner at booj

Kicking off our Agent Summit, John discusses this year’s theme and what to expect throughout the day.

Keynote Address

Wil Reynolds | Founder at Seer Interactive

Wil has made an unforgettable impact on the SEO and online marketing community. Coining the term #RCS (Real Company S*#$), Wil shares tactics for creating remarkable content and discusses how being a resource for your community can help attract new customers.

Leveraging Facebook Advertising to Attract Leads

Katelyn Shields | Inbound Marketing Lead at booj

Facebook Ads are one of the most cost effective ways to reach your customer base and generate new leads – if done right. Katelyn shows you how to setup custom audiences to target on Facebook and shares tactics for creating better campaigns based on audience segmentation.

Marketing Your Edge to Buyers and Sellers

Mor Zucker | Realtor at Kentwood Real Estate

Mor discusses how to leverage the right channels to better market your edge and shares her secrets for successfully attracting new customers through technology, content creation and community involvement.

The Human Behind the Lead

Don Tennessen | Senior Instructor at Ninja Selling

Leads are more than just numbers on a page. By building relationships and following the Nijna Principles you’re more likely to convert quality leads and drive more business. Don shares the importance of touch points and different workflows that will help you exceed customer expectations every time.

Harnessing the Power of CRM

John Sable | Managing Partner at booj

John shares effective strategies for organizing, tracking, and categorizing information through our CRM to assist you in better targeting your efforts. Combine that with well-thought-out triggered emails, intelligent campaigns and highly relevant content, and you can reaffirm the "care" in your brand and increase top of mind awareness for years after the sale.

Effective Use of Rebrands & IPWs

Jon Joseph | Project Manager at booj

Jon shares best practices for getting the most out of your agent website and IPWs in order to attract new business and convert more high-quality leads.

Leveraging our Mobile Apps

Tyler Olmsted | Production Manager at booj

Tyler walks you through an agent’s typical work day and how you can leverage our suite of mobile apps to gain a competitive edge and streamline business.

Awards Gala Reception

Join us for dinner and drinks as we recognize outstanding agents in our network who have demonstrated strong leadership skills and excellence in business. 

7/14/2016 • By +Amanda Zaske

Categories: Awards and Recognitions

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