Helen Adams Realty Launches New and Improved Website!
We are pleased to announce the redesigned site for Helen Adams Realty. Helen Adams Realty is an established market leader for the “Queen City” — Charlotte, North Carolina — and has been serving the area for more than 40 years. Proud to be locally-owned, Helen Adams Realty is dedicated to providing the tools and expertise their community has come to expect.
To continue their commitment to providing top notch service, Helen Adams Realty recently launched the new and improved helenadamsrealty.com on The Enterprise Platform. The new site boasts a responsive design so users have a positive experience interacting with the site no matter the device, a more modern look and feel, and so much more!
Other key enhancements include:
A Fresh New Look
Using their site redesign as an opportunity to refresh their look, Helen Adams Realty moved to an all white site to give it a fresh feel, simplified the navigation so users can easily find the information they’re looking for, and integrated large, professional photography to showcase their vibrant communities and stunning properties.
To give users easy access to important features needed during the home buying and selling process, Helen Adams Realty gave prominent placement to tools available on their site, including the Market Snapshot, Property Alerts, Market Activity Reports, Featured Communities and more. The homepage also highlights their blog that focuses on the lifestyle of those living in the region and further shows their commitment to serving the community they know and love.
Enhanced Map Search
Bringing the power of mapping technology, advanced search filters, and proximity search into one system, Helen Adams Realty’s new map search offers functionality not found anywhere else in their market. Within the map, users can narrow their home search by area, proximity to work, school and other points of interests, or by zip code. They also have the added ability to customize the results based on traditional filters like price, number of beds and baths, and square footage.
Within the same mapping application, users can see basic property details, save properties to their favorites, compare properties, zoom into Street View, and so much more!
Updated Agent Websites + Bio Pages
All agents with Helen Adams Realty receive their own dedicated website. Therefore, it was important to update agent websites to match the look and feel of the corporate site, and to ensure agents have access to the same core technology. Sold data was also incorporated into each agent’s website so users can see, at a glance, the neighborhoods they specialize in.
For the new site launch, agents received new professional photos for their agent bio pages and agent websites. Agent bio pages were also enhanced to include sold data, which is showcased within a map view, to help highlight their local expertise.
Detailed Community Pages
Wanting to make sure their neighborhoods were well represented, Helen Adams Realty expanded the content and tools available on these pages. To help users get a better feel for what it would be like to live in a particular area, custom content and professional photography was incorporated to showcase the unique attributes of each community. Community pages also include a list of current homes for sale, sold properties in the area, and market statistics.
View Average Home Price by Zip Code
This tool was previously on their site, but was redesigned to make it more interactive. This feature allows users to quickly see the average home price for each zip code in the area. When a user clicks on a region, they’re taken to the map search to continue the home search experience.
Lifestyle Blog Integration
To highlight their local ties to the community, Helen Adams Realty’s blog was given a facelift to better showcase the content it focuses on: local events, community guides, real estate news and market updates.