Real Estate News

Jack White Real Estate Launches New Site On Our Platform!

Jack White Real Estate Launches New Site On Our Platform!

We are very excited to announce that another member has officially launched their site on The Enterprise Network! Jack White joined us in June 2013, and our team has been hard at work developing a site that will best fit Jack White’s unique needs and those of their customers.

Before joining our network, Jack White was a part of the Prudential family. Wanting to reclaim their independence, Jack White left the franchise to become a private firm. The Enterprise Network offers a unique membership that allows brokerages to fly their own flag as independent entities, yet benefit from the size of a network comparable to the largest of franchises.

By becoming a member of the network and leveraging the latest technology available on our platform, Jack White can continue to serve the Anchorage, Alaska market with unparalleled customer service through their family of affiliated companies including residential, commercial, mortgage and title services.

Mobile trends have impacted our industry immensely, in fact we predict that by March 2015 we will see mobile traffic accounting for the lion’s share of visits to our network sites. As such mobile has been a hot topic this year. Our annual conference was dedicated to addressing this evolution from all perspectives of our platform and the real estate industry.

The industry as a whole has responded to this trend by adapting their sites to include a mobile view and in some cases the more advanced companies have also made their larger resolution sites responsive from desktop to tablet. It is rare, however, to see any brokerage boast a fully responsive layout from desktop all the way down to smartphone. Even the biggest of players (e.g. Trulia, Zillow, Realtor.com, etc.) have opted to provide a mobile view when visiting their site from a smartphone.

We have a different perspective. As opposed to “gracefully” degregating the desktop view out of a need to have a design function on as many browsers and platforms as possible, we decided to put our best foot forward with a “Mobile First” approach. This provides an amazing experience that both looks great and functions perfectly from the smartphone through to desktop. Why should we limit the experience for the fastest growing traffic base on our sites? And why should we include content that we deem not essential for mobile users on our desktop sites?

With this approach we clean out the clutter on our desktop sites with a “Feng Shui” approach, while making sure our fast growing smartphone user base gets much more than a limited mobile view. From a development standpoint this makes the maintenance portion of these websites much more manageable and ensures consistency across all platforms.

With the growth of mobile usage we have seen the trend in searching for homes change drastically. Whereas once popular search filters included price, beds, baths and maybe even a location (as an MLS field), nowadays the typical search from a mobile device is finding properties around you. This type of search is much more demanding on the platform and as such we have recently revisited our entire core search module of our system. With the new system we can better handle geospatial searches as well as provide a layer of natural language functionality and much more.

With the release of Jack White’s site we also released a new component utilizing our new search core. Similar to the largest of shopping sites (e.g. Amazon, Ebay, etc.) we can now use predefined filter ranges that indicate to the user how many results they can expect to see when applying the filter in question.

Real Estate Search Filters

Phase two of Jack White’s site is scheduled for launch in late November and will include the release of agent websites, Individual Property Websites (IPWs) and our suite of apps for Android, iPhone and iPad devices.

A HUGE Thank You to all involved in taking this new site live in such a short time and with such close attention to detail. 

To see all the great new features, be sure to visit their site at www.jackwhiteresidential.com. We would love to hear any and all feedback on these new features and the entire site as a whole.

 


11/1/2013 • By +Ido Zucker

Categories: Mobile Technology, Usability, Go Lives, Member News

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