Real Estate News

McEnearney Associates Launches New Site on Enterprise Platform

McEnearney Associates Launches New Site on Enterprise Platform

To coincide with the launch of their new branding earlier this year, we’re excited to announce that the new site for Enterprise Network member, McEnearney Associates Realtors is now live! A member since 2011, this is their first redesign on our platform and boasts the latest technologies available in the industry.

"We've taken a big step forward with our new company and agent sites. With our new search capabilities, real-time property alerts, deep and rich community content, and home valuation tools that lend a needed dose of reality to the flawed estimates on the national search portals, our Associates, clients and visitors can experience what we believe is the most complete and accurate real estate web portal in the metropolitan Washington, DC area." - David Howell, EVP & CIO of McEnearney Associates Realtors.

 

 

As with all enterprise sites moving forward, McEnearney.com is fully respsonsive. Responsive website design is our most advanced approach for providing easy reading and navigation with minimal resizing, panning and scrolling across a wide range of devices. With so many varying devices and screen sizes, optimizing the site to ensure top performance was a major priority during the design phase. The launch of the new and improved site ensures that customers will have a positive experience from the smartphone through to desktop.

The upgraded homepage offers a fresh look and a simplified navigation to ensure users can easily find the information they’re looking for. The site also provides quick access to important features for those looking to buy or sell, including just listed, newly priced and upcoming open houses, community pages, market data, recent blog posts and more. The homepage design also offers an agent spotlight to showcase the associates that make up the McEnearney family. 
 

 

The Price my Home feature is new to McEnearney.com and offers users the ability to discover what their home is worth. By entering an address users can see the varying estimates across a variety of different AVM tools. This is a great starting point for users, but because AVMs cannot account for nuances such as local market conditions, competitive properties for sale, location and more, users are prompted to contact a local agent to get the most accurate picture of what the home is worth.

 

 

The redesigned community pages better showcase McEnearney’s local expertise with rich content, data and photos. Through our partnership with Maponics, McEnearney is able to provide better and more detailed neighborhood data to their users, including information for Population, Lifestyle, Housing, Schools and more.

 


 

Another major enhancement to McEnearney’s site is the new map search integration. With the latest release of our mapping technology, we combined the power of our search tools with the enhanced data from Maponics to give McEnearney users one of the most comprehensive search experiences in the industry. Using Maponics information, users can search for homes within the boundaries of over 2,000 different schools, over 10,000 communities, and of course, zip codes. They also see a polygon with search results of the geographic boundaries.

 

 

Other new searches on the site include MARC and VRE rail searches. McEnearney previously offered Metrorail search, but expanded their rail searches so users can find homes within a certain proximity to a desired station. 

 

 

Offering the most up-to-date listing data was another priority of the redesign, and McEnearney is proud to offer real-time property alerts to users. Account holders can get up-to-the-minute updates when new homes come on the market, if there have been price changes to homes of interest, or if homes have come back on the market. 

 

 

To continue being a resource for their local market, the McEnearney blog was enhanced to give prominent placement to important topics related to real estate and the local community. Categories discussed on the blog include market trends, community events, DIY and maintenance projects, and helpful tips to guide users through the home buying and selling process. The blog is also featured on the homepage to give additional exposure for their latest posts.

 

Last, but certainly not least, the new design also offers enhanced agent websites that boast a new design and the same core functionality upgrades of the corporate site. Individual Property Websites underwent a design overhaul with an enhanced layout for luxury property listings, and McEnearney’s commercial site has a new look as well. All designs are fully responsive to ensure a consistent experience across all sites.  

About McEnearney Associates Realtors
Serving the Metro Washington DC real estate market since 1980, McEnearney Associates Realtors has superior market knowledge that is unmatched by their competition. With a commitment to quality customer service, McEnearney offers an aggressive and innovative approach needed to succeed in the ever changing housing market. McEnearney’s sales associates average over 17 years of experience and thrive on building relationships and offering effective solutions to their customers. 

To see all the great new features available on the new site, be sure to visit them online at McEnearney.com.


8/14/2015 • By +Amanda Zaske

Categories: Design, Go Lives, Member News

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