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McGuire Real Estate Offers a Luxurious Search Experience for the San Francisco Area

McGuire Real Estate Offers a Luxurious Search Experience for the San Francisco Area

We’re excited to announce that McGuire Real Estate recently launched their new site on our platform! Serving the San Francisco market since 1919, they are the go-to brokerage for those wanting to “live luxuriously”.

The new site reflects the luxury market they serve with its modern feel and simplified navigation, and provides a luxury experience with professional, high resolution photos that showcase the homes and the lifestyle of the communities they serve.

“The new mcguire.com was designed to perfectly represent our brand as THE luxury brokerage for the San Francisco Bay Area and strategic partnerships around the globe,” said Alex Buehlmann, McGuire Chief Operating Officer. “The Enterprise Network has helped us to build this beautiful new site that demonstrates not only our longstanding commitment to our sophisticated clientele but also to our esteemed group of McGuire Agents. McGuire is company that has always pushed forward in the realm of new technology, constantly evolving in the best ways that we do business, and the new mcguire.com is an example of just that.”

 

 

As an added design element, McGuire integrated video into their homepage. As a user scrolls down the page, a video associated with their "Global Real Estate Platform" plays in the background to showcase McGuire's international relationships with other major cities around the world. Within the footer is a promotional video for McGuire’s mobile apps that follow users throughout the site so they are aware that they can easily find their dream home while on-the-go.

 

 

To go along with the sophisticated and clean look of their corporate site, agent websites received a new look to ensure a consistent experience for their users, and were updated to include all the new technology available on the corporate site. McGuire’s Individual Property Websites were also enhanced to match the look of the new site and boasts professional high resolution photos for McGuire listings.
 

 

Because McGuire is a luxury boutique, they wanted to expand their robust search capabilities to offer specialty searches for luxury, investment and international properties. Users can use one of these custom searches, or they can quickly access the advanced search option which offers more fields and the ability to narrow their search based on their specific needs.

 

 

To highlight inconsistencies in national AVM models and to better explain how a local agent can better explain the many nuances of the local market, McGuire integrated the What’s my Home Worth? tool. This tool allows a user to enter their home address to see the varying ranges of their home's worth across national sites. While this is a good starting point, the next step for users is to use McGuire’s Market Snapshot tool that pulls in local market data and other important information, such as what nearby homes sold for, to give a more accurate picture of what their home is worth. To continue the discussion, users are encouraged to contact a local agent for even more information.

 

 

McGuire made the account area a prime focus of the redesign and wanted to make sure users understood the many benefits of signing up for an account. With access to real-time alerts, saved searches and favorited properties, McGuire customers can ensure they’ll always be the first to know when new listings hit the market. The account area landing page again showcases their suite of mobile apps so customers can search for homes and access their account anytime, anywhere.

 

 

Along with the redesign, McGuire did an extensive overhaul of their community pages. With rich content about the neighborhood and the integration of Maponics data, users can learn about the lifestyle and market for the area including average sales price, average days on market and more.

 

 

The new blog design mimics the modern feel while highlighting their real estate expertise. To further demonstrate that McGuire is the local expert, the blog shares information related to market trends and reports, the local community and properties for sale. An added feature of the blog is the Videos tab that houses the McGuire video library.

 

With the latest release of their site, McGuire real estate continues to remain on the cutting edge of technology in their competitive market. However, these are just a few of the many enhancements made to mcguire.com. We encourage you all to visit the site and see for yourself!


10/30/2015 • By +Amanda Zaske

Categories: Design, Go Lives, Member News

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