Taking Control of Your Online Reputation
Online reviews can have a big impact on the decision process for consumers. Today Katelyn is discussing how to be proactive about improving your online reputation!
Hi everyone, welcome back to The Pulp, my name is Katelyn. Today I wanted to talk to you about managing your business listings and your online reputation. Reviews can be a powerful tool in the decision process for consumers. If a business has enough bad reviews it’s likely they’re losing business. Which is why we freak out when we’ve received a bad one!
Unfortunately when it comes to reviews, people generally have more energy to leave a review when they’ve had a bad experience rather than a good one. This is exactly why it’s important to be proactive about getting good reviews, rather than being on the defense when you get a bad one. If people are less likely to leave a review when they’ve had a positive experience, you should have a strategy to get them to.
In a field of good reviews, the negative ones won’t have such an impact. And really, it’s normal for a business to have a few bad reviews. What you don’t want is ALL bad reviews.
Now, how do you be more proactive? First of all, you should claim and manage all your business listings on Yelp, Foursquare, Google+, etc. If you are the owner of a listing you’ll be able to update the listing’s information to make sure it’s accurate. With sites like Google+ and Yelp you’ll also be able to respond to reviews as the owner of the business, which is very important. How you respond to your reviews - both good and bad - will show potential customers that you care. Just make sure you are nice, professional and don’t take negative feedback personally.
Next, make sure you are gathering information from clients that had positive experiences and finding a way to encourage them to leave a review. Maybe send an email or a newsletter. Being proactive with your online reviews will ensure that you’re in control of your onilne reputation.