The Enterprise Network Partners with From Your Friends Relationship Marketing
We are pleased to announce our recent partnership with From Your Friends Relationship Marketing, an agency that allows real estate agents to stay in touch with past, current and potential clients through a personalized direct mail customer appreciation program.
With a From Your Friends subscription, agents from participating brokerages in our network can send their sphere free offers and discounts, helping build repeat business and referrals. One business is selected each month and may include offers from local restaurants, merchants and attractions. Postcards containing the offer are then sent to each agent’s database, personalized with their agent photo, contact information, logo, and more. And the best part is, there is no cost for the offers and discounts — agents only pay for printing and mailing. Simply “set it and forget it" and the postcard will be sent to an agent’s database every month, keeping their brand top of mind.
"Our goal is to help real estate agents turn their customers into friends,” says Chad Rueffert, president of From Your Friends Relationship Marketing. “Generating referrals can be difficult for real estate professionals because there is an inherent risk in referring a friend or family member to someone who will help with the largest financial transaction of their life. By turning part of the agent’s marketing conversation away from the vendor association to something more social and personal, agents can create a stronger relationship with their SOI network, making them more willing to take that referral risk.”
Network Members Working With From Your Friends
From Your Friends Relationship Marketing has been providing customized relationship marketing and direct mail programs for top real estate brokerages across the country since 2001, including Enterprise Network members NP Dodge and Lyon Real Estate. The direct mail program, local offers and web application are customized for each brokerage and are often exclusive to only one brokerage in each market area.
"Our introduction of From Your Friends to our agents was one of our most popular to date,” says Cathy Harrington, marketing director at Lyon Real Estate and member of The Enterprise Network. “It’s offered exclusively to Lyon Real Estate and our agents appreciate having something of value to send to clients that is professional, cost-effective and consistent."
Working with our team, From Your Friends created a single sign-on through the Lyon Connect dashboard. As a result, more than 25% of Lyon Real Estate agents subscribed to the mailings within the first twelve months, and are now sending corporately branded items of value to as many as 17,000 homes per month.
“To generate a steady stream of referrals, real estate agents need to create a relationship with their sphere that goes beyond real estate, market consistently enough to stay top of mind, and do so in a way that is memorable, valuable and affordable,” says Rueffert. “From Your Friends Relationship Marketing was created to achieve those goals. And, by offering market exclusivity to most of our brokerage partners, we create an outstanding recruitment and retention tool that offers a competitive marketing advantage to agents and provides a brand-building impact for brokerages.”
Learn More About Creating a Complete Relationship Marketing Plan With Help From Your Friends
Monthly mailers are not the only thing From Your Friends offers their clients. In addition to the postcards, they provide monthly articles on best marketing practices, a resource library of sales and marketing advice on their website, and regular continuing education sessions, seminars and keynote speeches on building a real estate business based on referrals.
To learn more about From Your Friends Relationship Marketing, visit their website at www.fromyourfriends.com. Members interested in learning more can also reach out to their Project Manager for details and to schedule a meeting with the From Your Friends team.
About Our Preferred Partner Program
On behalf of our members, we have partnered with other reputable companies in order to provide additional value by offering products and services to help take your business to the next level. To see a list of all our partners, visit our partner page at www.independentre.com/partners.