Real Estate News

The Group, Inc. Launches Fully-Responsive Site on Enterprise Platform

The Group, Inc. Launches Fully-Responsive Site on Enterprise Platform

If you haven’t seen it yet, we are proud to introduce you to the new and improved thegroupinc.com! The Group, Inc. Real Estate launched their new site earlier this month, further establishing themselves as a market leader for their region.

The Group, Inc. has served the Fort Collins and Northern Colorado market since 1976, and is owned equally by its sales associates and staff. They were also the first member to join our network. It’s amazing to see how far we’ve come together over the years! Always at the forefront of technology, The Group’s new fully-responsive site boasts full-screen photography, a more modern look and feel, enhanced search capabilities, and much more!

Highlights of the new site include:

More Listings Than Ever Before
The Group integrated a second MLS board for their area, allowing them to expand their market coverage and offer even more listings for their users. 

Advanced Search Filters
Along with their expanded market coverage, The Group’s Advanced Search was enhanced to include more filters than anyone else in their market so users can find homes based on the criteria that matters most to them. 

Real-Time Property Alerts
Users that create an account with The Group get access to real-time property alerts, so they can know within minutes when new listings hit the market that fit their criteria. In such a hot real estate market, The Group helps ensure their customers don’t miss out on their dream home!

Content-Rich Community Pages
One of our favorite features of the new site are the enhanced community pages. For each community, you’ll find a map of the area, as well as population, lifestyle and housing data, commute times and weather.

For the main communities they serve (Fort Collins, Loveland, Windsor and Greeley), they incorporated a “Places to Go” section so users visiting the site can get a better feel of what it’s like to live in the area. Theses pages highlight 150 local businesses and include places to eat, drink and shop, as well as local attractions, gyms and more! 

Their community pages also feature the most recent blog post written about the community so users can find even more information on all the great things to do in the area. 

 

 

Community-Focused Blog Content
To better showcase their expertise and local ties to the community, The Group’s blog received a design overhaul to match the look and feel of the new site. It was also rebranded to “NoCo Speaks” to represent the type of content that the blog focuses on, including local events and community guides for Northern Colorado. 

Enhanced Agent Websites and Individual Property Websites

In addition to offering a fully-responsive corporate site, The Group released responsive sites for all their agents. All Group agents have a customized site branded to them, with the same core technology built into thegroupinc.com. This ensures a consistent experience across all Group sites, and allows their agents to differentiate themselves from their competitors by offering a robust search system, account integration and more.

To match the look and feel of the new site, The Group enhanced their individual property websites (IPWs), too. Group listings receive their own IPW to better showcase the homes they represent. Each IPW incorporates professional photography, detailed property information, a map of the home’s location, and an overview of the community.

See It For Yourself!
These are just a few of the new features available on thegroupinc.com. Visit them online to see for yourself!


5/27/2016 • By +Amanda Zaske

Categories: Design, Go Lives, Member News

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