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Evaluating Your Ideas with the N.U.F. Test

Evaluating Your Ideas with the N.U.F. Test

Want to develop better marketing strategies? Put your ideas through the "N.U.F." test to ensure that your asking yourself the right questions and getting the most out of your marketing efforts.

Video Transcript

Hi everyone, welcome back to The Pulp. My name is Amanda. Today, I wanted to share a simple exercise to use when brainstorming or developing ideas for blog content, a marketing campaign or newsletter, and so on.

It’s called N.U.F. testing, and involves scoring your idea on a three-part scale on the following criteria:

First of all, is it new? What’s been said about this topic already? It’s okay if others have talked about it or done it before as long as you’re offering a unique perspective or adding valuable insight to the topic.

Second, is it useful? Does it solve a problem or meet your goals? Asking yourself this question helps ensure your efforts have a strong focus and are aligned with your end goals and objectives.

And the last component is asking yourself if it is feasible. Can you deliver on this idea in terms of your budget, resources and time? You may have a really great idea, but if you don’t have the resources to make it exceptional, it may not be as effective as you’d like.

Using this method in a group setting is ideal for getting more feedback, but can easily be done on your own as well. To begin, just generate a list of ideas that you’re interested in pursuing. Then take the time to evaluate each idea using the N.U.F. test, and rank on a scale of 1-10. Add up the scores to see how each idea faired. Obviously those with a higher score are worth pursuing in more detail.

Hopefully you’re all doing this in some form or another, but having a more formalized system like this is a good way to make sure you’re asking the right questions and getting the most out of your marketing efforts.

That’s your tip for this week. Let me know if you have any questions in the comments below. See you next time!

8/20/2014 • By +Amanda Zaske

Categories: Content Strategy

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