Real Estate News

Turpin Officially Launches New Site!

Turpin Officially Launches New Site!

Turpin Real Estate launched their new website today on The Enterprise Platform! Collaborating with the team at 1000Watt, the redesign focused heavily on creating a simple, clean, sophisticated design that was usable for the end user. Design features of the new site include:

Responsive Design

As more and more customers are accessing information via mobile devices, we’ve made the commitment to ensure all client websites are fully responsive moving forward. By moving to a responsive layout, Turpin ensures their site looks and performs optimally on all devices.

Simplified Navigation

Navigation has been the focus of previous usability studies conducted for The Enterprise Network, and we’re very excited about the simplified navigation Turpin implemented. The decision to do this was based primarily on data collected through Google Analytics. Most customers come to a real estate website exclusively to search for homes. By trimming unnecessary content on their site and integrating robust search tools to fit the different needs of their customers, Turpin is able to focus in on what matters most to the end user: finding their next home.

One Page Scrolling

The homepage features a one page scrolling style for other information relevant to the home buying and selling process. Users get easy access to quick search technology, and information related to selling your home with Turpin, communities, and Turpin agents without having to leave the page.

Enhanced Photography for Turpin Listings

Photography plays a very crucial role when it comes to selling homes; therefore, Turpin made a significant investment in photography for their listings. All Turpin properties have professional photos to better showcase each property’s unique features and characteristics.



You’re able to expand the photo gallery for these listings and see all images at full-screen as well. This was made possibly by overriding the MLS and hosting images on Google Drive.



Professional Agent Photos

Again, because quality photography was a main focus of the redesign, Turpin scheduled time for all their agents to get a high resolution headshot taken for the site. This creates consistently across their sites and ensures a professional look and feel for Turpin agents.



Community Pages

The community pages on Turpin’s site have been revamped to show thumbnails of each community Turpin represents for easy viewing.



When you click through to a community, population and size information appears, as well as distances to major cities nearby like New York City, Philadelphia and Newark. This is a valuable feature for Turpin customers who often commute to the city for work.



Market Data

Through the new market controller, data relating to the area is showcased and includes information on market trends, nearby schools and ratings, local sites and attractions, and homes for sale in that particular community.



These are just a few of the enhancements to We encourage you to check out all the features for yourself at

5/20/2014 • By +Amanda Zaske

Categories: Design, Go Lives, Member News

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