Real Estate News

NAR's .Realtor Domains

NAR's .Realtor Domains: Should You Buy In?

With the release of NAR's .Realtor domains coming up in October, today's Pulpisode discusses our thoughts and advice for realtors who plan on obtaining them. Hey everyone, welcome back to The Pulp, my name is Katelyn. Today I wanted to talk about NARs recent approval from the ICANN to maintain and manage the top level domain .Realtor, and what this means for realtors moving forward, on a marketing perspective, and on an SEO perspective. According to a Inman, a poll of their readers suggests that 81% have intentions to secure their .realtor domain, some of them buying more th... MORE

August 27th, 2014 • By +Katelyn Shields

Evaluating Your Ideas with the N.U.F. Test

Evaluating Your Ideas with the N.U.F. Test

Want to develop better marketing strategies? Put your ideas through the "N.U.F." test to ensure that your asking yourself the right questions and getting the most out of your marketing efforts. Video Transcript Hi everyone, welcome back to The Pulp. My name is Amanda. Today, I wanted to share a simple exercise to use when brainstorming or developing ideas for blog content, a marketing campaign or newsletter, and so on. It’s called N.U.F. testing, and involves scoring your idea on a three-part scale on the following criteria: First of all, is it new? What’s... MORE

August 20th, 2014 • By +Amanda Zaske

Using For Content Ideas

Using For Generating Content Ideas

Today's video discusses a new keyword tool that also works really well for generating content ideas. It's a great way to gather insight into what people are searching for. Check it out! Video Transcript: Welcome back to the pulp, my name is Katelyn! Today I wanted to share a little tool that can really help get some content ideas flowing, for you blog or even the landing pages for your website if you wanted to build up a few resources or guides for your customers. It’s called The tool can help you with keyword research, but also give you a lot of insi... MORE

August 13th, 2014 • By +Katelyn Shields

Baird & Warner Launches New Site

Baird & Warner Launches New Site With Neighborhood Focus

Enterprise Network member, Baird & Warner, recently released their redesigned site on our platform! Enhancements made to focused heavily on creating a better user experience for the evolving needs of buyers and sellers in the Chicago market. Based on extensive customer research, the homepage now offers quick and easy access to information users find most important on a real estate site. This includes prominent placement of robust search tools, detailed community spotlights, a simplified navigation, and a fully-responsive design. Detailed Community Information It wa... MORE

July 7th, 2014 • By +Amanda Zaske

Kentwood Launches New Site

Kentwood Redesign: Drones, Real Time Market Trends & More

Kentwood Real Estate launched their redesigned site last week that boasts a fully responsive design, and a clean look and feel that emphasizes full-screen photography. When a user lands on the homepage, they gain real time access to the latest Denver market trends through Kentwood’s market stats controller. This feature updates every 15 minutes and displays the current number of new listings, reduced price properties, sold listings, properties under contract, and total number of listings.     For comparison, the homepage shares the previous months stats at the b... MORE

June 14th, 2014 • By +Amanda Zaske

Identifying Relevant Hashtags

Identifying Relevant Hashtags

Hashtags are used across all social platforms, and have become an effective way to communicate and share information online. However, not all hashtags are created equal, and it's important to find the RIGHT hashtags to help build an audience. This week's pulpisode shares a few tools to help you do just that.  Video Transcript: Hi everyone, welcome back to The Pulp. My name is Amanda. Finding hashtags relevant to your real estate niche is critical when it comes to engaging with customers on social media. It allows you to join in the conversation online which helps build a... MORE

June 11th, 2014 • By +Amanda Zaske

Getting Started with Instagram

Getting Started with Instagram for Real Estate

Looking for inspiration for what to share on Instagram? Katelyn shares ideas in today's Pulpisode! Video Transcript Hi everyone, welcome back to the pulp! Today I wanted to share a few tips on how you can be using Instagram for your business! Instagram is quickly becoming one of the most active social networks out there and it’s definitely worth exploring if you’re not on it already. As a real estate agent there are a few things you can share to begin building a following on Instagram. As with any social network, that should be your goal - to build relationships wi... MORE

June 4th, 2014 • By +Katelyn Shields

Implimenting Twitter Cards on Your Site

Getting The Most Out of 140 Characters with Twitter Cards

Allow rich content to appear with every Tweet! This week's video discusses how Twitter Cards allow your Tweets to have a title, preview and even an image or video appear in your followers feed. Video Transcript: Hi everyone, welcome back to the pulp, my name is Katelyn. Today I wanted to talk about this really simple, free feature that will spice up your content on Twitter, whether you’re Tweeting your content or other people are Tweeting content from your site. They’re called Twitter cards and they ensure that your tweet expands to a preview of rich content with a... MORE

May 28th, 2014 • By +Katelyn Shields

Turpin Launches New Site!

Turpin Officially Launches New Site!

Turpin Real Estate launched their new website today on The Enterprise Platform! Collaborating with the team at 1000Watt, the redesign focused heavily on creating a simple, clean, sophisticated design that was usable for the end user. Design features of the new site include: Responsive Design As more and more customers are accessing information via mobile devices, we’ve made the commitment to ensure all client websites are fully responsive moving forward. By moving to a responsive layout, Turpin ensures their site looks and performs optimally on all devices. Simplified Navigation... MORE

May 20th, 2014 • By +Amanda Zaske

Taking Control of Your Reputation

Taking Control of Your Online Reputation

Online reviews can have a big impact on the decision process for consumers. Today Katelyn is discussing how to be proactive about improving your online reputation! Video Transcript: Hi everyone, welcome back to The Pulp, my name is Katelyn. Today I wanted to talk to you about managing your business listings and your online reputation. Reviews can be a powerful tool in the decision process for consumers. If a business has enough bad reviews it’s likely they’re losing business. Which is why we freak out when we’ve received a bad one! Unfortunately when it comes to ... MORE

May 14th, 2014 • By +Katelyn Shields

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