November 16 – 17, 2015
The Hyatt Regency
Denver, Colorado

ENCON is much more than just a technology conference. By only working with independent brokerages and offering market exclusivity, we have the unique ability to come together to share internal processes and strategies with one another. This has fostered deep relationships among members.

This year our event focuses further on building these connections. You will have the opportunity to hear directly from members across the country and how they’re leveraging components on our platform to drive business and stay competitive. Other members deal with similar challenges, and this event provides the space to ask questions, get involved in the conversation and learn from each other’s experiences.

Together, we are stronger and our learning curve is exponential as we collaborate and evolve together. You will leave this event inspired and equipped with the knowledge needed to spearhead change within your brokerage.


Our two day event will help prepare attendees for the future of our industry. Here is a sneak peek at our event schedule!

Sunday, November 15, 2015

Guests arrive to Denver

Monday, November 16, 2015




Welcome Address

John Sable, Managing Partner at booj

Kicking off the conference, John discusses the theme for this year’s event, how rare our network is, and the importance of deepening our relationships with each other.


Connecting the Dots Through Social Retargeting

Wil Reynolds, Co-Founder at Seer Interactive

Back for the third year in a row, Wil takes the stage and shares advanced social retargeting tactics and tools to help you achieve your online marketing goals.


15 Minute Break


Building Content Loyalty for the Long Haul

Katelyn Shields, Inbound Marketing Lead at booj

Discussing the evolution of online marketing over the past year and where the future of search is heading, Katelyn focuses on long term strategies for content creation to help you win on the web.


Panel: Online Marketing Across the Network

Moderated by Katelyn Shields, Inbound Marketing Lead at booj

An expert panel of network members talk of the successes they’ve seen in content creation, social media campaigns, and community involvement at both the brokerage and agent level.

Panelists: Crystal Gardner-Phillips, Marketing Director at GARDNER Realtors; Maya Elisayeff, Vice President of Marketing at LandVest, Inc.; Mor Zucker, Realtor at Kentwood Real Estate


Networking Lunch


Becoming a Social Good Brokerage

Blake Andrews, Founder at Giveback Homes

Working with Giveback Homes isn’t just about building homes, it’s about building community. Blake discusses the importance of working together to achieve a common goal and shares how we can create social change in our own backyard by providing those less fortunate a safe and healthy place to call "home".


Becoming a Lead Gen Superhero

John Sable, Managing Partner at booj

All leads are not created equal. John explores intelligent lead generation through the use of better targeted ads, customized email marketing, retargeting and more, with one goal in mind, increasing qualified leads.


15 Minute Break


Marketing Your Edge

Tyler Olmsted, Product Manager at booj

You have the power to stand out in a competitive market. Tyler discusses how to build brand loyalty and how to leverage the right channels for marketing your edge effectively to both agents and customers.


Panel: Remaining Competitive No Matter Your Market

Moderated by Tyler Olmsted, Product Manager at booj

Network members take the stage to participate in a panel discussion on their personal experiences marketing their edge and how you can do the same in your market.

Panelists: Chip Gardner, Vice President at GARDNER Realtors; Jodee Drake-Soto, Vice President of Marketing at NP Dodge Real Estate; Randall Graham, Vice President and Director of Marketing at Ebby Halliday Realtors


How Public Relations Can Accelerate Growth

Audie Chamberlain, Founder and CEO at Lion & Orb

What is the right PR strategy for you? Learn how to leverage PR to get more exposure for your business. Audie will walk you through a recent Enterprise Network launch and you'll learn to define your goals, target media and pitch stories to help grow your business.


Team Building Activity + Social Hour

Tuesday, November 17, 2015




Day Two Opening Address

John Sable, Managing Partner at booj

John takes the stage to recap sessions covered on the first day of our conference and what’s in store for the final day of #ENCON2015.


Taking Back Control of Your Workday

Mark Steward, Vice President of Technology at Baird & Warner

Balancing a heavy workload doesn’t mean your work has to suffer as a result. Mark shares tactics Baird & Warner implemented to ensure processes and time spent on projects are optimized for efficiency.


Big Data II

Jon Joseph, Owner at UseUX

Jon discusses implementations born out of last year’s theme and how we can further use big data to create a more personalized user experience moving forward.


15 Minute Break


Unifying CRM + Broker LifeCycle

John Sable, Managing Partner at booj

Don't send communications that will put you in the “auto-delete” mind frame for your audience. Through well-thought-out triggered emails, intelligent campaigns and highly relevant content, you can reaffirm the "care" in your brand and increase your top of mind awareness for years after the sale.


Winning on the Mobile Web

Ryan Wedig, Director of Mobile Development at booj

Ryan demos our latest mobile apps, expands on deep linking and reveals what’s in store for future app development on our platform.


Releases on The Enterprise Platform

James Olson, Director of Research and Development at booj

James takes the stage again this year to discuss the progress of features released since last year’s session, tech committee initiatives and our implementation plans for 2016.




A Day in the Life

Angelica Polen, Director of Project Management at booj
Tyler Olmsted, Product Manager at booj

Tyler role plays how today's agent uses the tools on our platform on a day-to-day basis to gain a competitive edge. Angelica offers a customer point of view during each interaction and what you can do to exceed their expectations.


Leveraging The Preferred Partner Program

Elliot Pappas, Membership Coordinator at booj

An impactful benefit of our network is our buying power. Elliot discusses the evaluation process and how our member-approved third party companies can provide additional value and more integrated options at a fraction of the price.


Implementing a Successful Training Program

Kassy Khandelwal, Project Manager at booj

The industry is rapidly changing and it’s an ongoing challenge to keep agents trained and informed on the many tools available to them. Kassy shares insight into how to carve the best strategies based on agent personas.


15 Minute Break


Panel: Training + Implementation

Moderated by Kassy Khandelwal, Project Manager at booj

A panel of network members take the stage to discuss what they look for in an ideal trainer, how they encourage agents to participate in their training program, and how they leverage our Learning Management system to increase adoption.

Panelists: Amy Hoback, Marketing/Technology Services at The Group, Inc. Real Estate; Dave Wilson, CTO at Lyon Real Estate; Melissa Peterson, Director of Technology at Hasson Company Realtors


Panel: The Power of a Network

Moderated by John Sable, Managing Partner at booj

As one of the first members on our platform, John and the Wright Kingdom team end the conference discussing the evolution of our network from a customer perspective and how we can build an even stronger community moving forward.


Closing Address

John Sable, Managing Partner at booj

John takes the stage one last time to wrap-up the conference and shares what’s in store for #ENCON2016.


Conference Ends


Network Group Dinner

As the conference comes to an end, we’ve organized a group dinner for all attendees to give everyone a chance to unwind after two action-packed days over great food, drinks and conversation. Join us at Coohills Restaurant! Coohills is located at 1400 Wewatta Street in downtown Denver

Wednesday, November 18, 2015




The experts and brilliant minds speaking at this year’s event! Our speakers will share their industry knowledge, tips + advice, and how it applies to real estate.



Blake Andrews

Giveback Homes


Audie Chamberlain

Founder and CEO
Lion & Orb


Jodee Drake-Soto

Vice President of Marketing
NP Dodge


Maya Elisayeff

Vice President of Marketing
LandVest, Inc.


Chip Gardner

Vice President
GARDNER Realtors


Crystal Gardner-Phillips

Marketing Director
GARDNER Realtors


Randall Graham

VP & Director of Marketing
Ebby Halliday Realtors


Amy Hoback

Marketing/Technology Services
The Group, Inc. Real Estate


Jon Joseph



Kassy Khandelwal

Project Manager


Tyler Olmsted

Product Manager


James Olson

Director of Research and Development


Elliot Pappas

Membership Coordinator


Melissa Peterson

Director of Technology
Hasson Company Realtors


Caroline Pinal

Giveback Homes


Angelica Polen

Director of Project Management


Wil Reynolds

Seer Interactive


John Sable

Managing Partner


Katelyn Shields

Inbound Marketing


Mark Steward

Vice President of Technology
Baird & Warner


Dave Wilson

Lyon Real Estate


Ryan Wedig

Director of Mobile Development


Mor Zucker

Kentwood Real Estate




The Hyatt Regency

650 15th St
Denver, Colorado 80202
(303) 436-1234


The Hyatt Regency features welcoming accommodations, personal service and an extensive array of amenities. Their convenient downtown Denver location offers easy access to the 16th Street Mall, as well as an incredible selection of arts, entertainment and sporting events nearby.

Room reservations must be made by Monday, October 12, 2015. The Hyatt Regency is offering preferred pricing to all conference attendees at the reduced rate of $189/night. Please refer to our hotel guide for details on booking your room.


Our event is open to Enterprise Network members only. To RSVP, please fill out the form below. We look forward to seeing you in November!

*T-Shirts are unisex sized. See chart for more information.