#ENCON2015

Overview

November 16 – 17, 2015
The Hyatt Regency
Denver, Colorado

ENCON is much more than just a technology conference. By only working with independent brokerages and offering market exclusivity, we have the unique ability to come together to share internal processes and strategies with one another. This has fostered deep relationships among members.

This year our event focuses further on building these connections. You will have the opportunity to hear directly from members across the country and how they’re leveraging components on our platform to drive business and stay competitive. Other members deal with similar challenges, and this event provides the space to ask questions, get involved in the conversation and learn from each other’s experiences.

Together, we are stronger and our learning curve is exponential as we collaborate and evolve together. You will leave this event inspired and equipped with the knowledge needed to spearhead change within your brokerage.

Schedule

Our two day event will help prepare attendees for the future of our industry. Here is a sneak peek at our event schedule!

Sunday, November 15, 2015

Guests arrive to Denver

Monday, November 16, 2015

8:00am

Breakfast

9:00am

Welcome Address

John Sable, Managing Partner at booj

Kicking off the conference, John discusses the theme for this year’s event, how rare our network is, and the importance of deepening our relationships with each other.

9:15am

Connecting the Dots Through Social Retargeting

Wil Reynolds, Co-Founder at Seer Interactive

Back for the third year in a row, Wil takes the stage and shares advanced social retargeting tactics and tools to help you achieve your online marketing goals.

10:15am

15 Minute Break

10:30am

Building Content Loyalty for the Long Haul

Katelyn Shields, Inbound Marketing Lead at booj

Discussing the evolution of online marketing over the past year and where the future of search is heading, Katelyn focuses on long term strategies for content creation to help you win on the web.

11:05am

Panel: Online Marketing Across the Network

Moderated by Katelyn Shields, Inbound Marketing Lead at booj

An expert panel of network members talk of the successes they’ve seen in content creation, social media campaigns, and community involvement at both the brokerage and agent level.

Panelists: Crystal Gardner-Phillips, Marketing Director at GARDNER Realtors; Maya Elisayeff, Vice President of Marketing at LandVest, Inc.; Mor Zucker, Realtor at Kentwood Real Estate

12:10pm

Networking Lunch

1:30pm

Becoming a Social Good Brokerage

Blake Andrews, Founder at Giveback Homes

Working with Giveback Homes isn’t just about building homes, it’s about building community. Blake discusses the importance of working together to achieve a common goal and shares how we can create social change in our own backyard by providing those less fortunate a safe and healthy place to call "home".

2:10pm

Becoming a Lead Gen Superhero

John Sable, Managing Partner at booj

All leads are not created equal. John explores intelligent lead generation through the use of better targeted ads, customized email marketing, retargeting and more, with one goal in mind, increasing qualified leads.

3:10pm

15 Minute Break

3:25pm

Marketing Your Edge

Tyler Olmsted, Product Manager at booj

You have the power to stand out in a competitive market. Tyler discusses how to build brand loyalty and how to leverage the right channels for marketing your edge effectively to both agents and customers.

3:50pm

Panel: Remaining Competitive No Matter Your Market

Moderated by Tyler Olmsted, Product Manager at booj

Network members take the stage to participate in a panel discussion on their personal experiences marketing their edge and how you can do the same in your market.

Panelists: Chip Gardner, Vice President at GARDNER Realtors; Jodee Drake-Soto, Vice President of Marketing at NP Dodge Real Estate; Randall Graham, Vice President and Director of Marketing at Ebby Halliday Realtors

4:35pm

How Public Relations Can Accelerate Growth

Audie Chamberlain, Founder and CEO at Lion & Orb

What is the right PR strategy for you? Learn how to leverage PR to get more exposure for your business. Audie will walk you through a recent Enterprise Network launch and you'll learn to define your goals, target media and pitch stories to help grow your business.

5:30pm

Team Building Activity + Social Hour

Tuesday, November 17, 2015

8:00am

Breakfast

9:00am

Day Two Opening Address

John Sable, Managing Partner at booj

John takes the stage to recap sessions covered on the first day of our conference and what’s in store for the final day of #ENCON2015.

9:15am

Taking Back Control of Your Workday

Mark Steward, Vice President of Technology at Baird & Warner

Balancing a heavy workload doesn’t mean your work has to suffer as a result. Mark shares tactics Baird & Warner implemented to ensure processes and time spent on projects are optimized for efficiency.

9:35am

Big Data II

Jon Joseph, Owner at UseUX

Jon discusses implementations born out of last year’s theme and how we can further use big data to create a more personalized user experience moving forward.

10:05am

15 Minute Break

10:20am

Unifying CRM + Broker LifeCycle

John Sable, Managing Partner at booj

Don't send communications that will put you in the “auto-delete” mind frame for your audience. Through well-thought-out triggered emails, intelligent campaigns and highly relevant content, you can reaffirm the "care" in your brand and increase your top of mind awareness for years after the sale.

11:20am

Winning on the Mobile Web

Ryan Wedig, Director of Mobile Development at booj

Ryan demos our latest mobile apps, expands on deep linking and reveals what’s in store for future app development on our platform.

11:50am

Releases on The Enterprise Platform

James Olson, Director of Research and Development at booj

James takes the stage again this year to discuss the progress of features released since last year’s session, tech committee initiatives and our implementation plans for 2016.

12:20pm

Lunch

1:50pm

A Day in the Life

Angelica Polen, Director of Project Management at booj
Tyler Olmsted, Product Manager at booj

Tyler role plays how today's agent uses the tools on our platform on a day-to-day basis to gain a competitive edge. Angelica offers a customer point of view during each interaction and what you can do to exceed their expectations.

2:20pm

Leveraging The Preferred Partner Program

Elliot Pappas, Membership Coordinator at booj

An impactful benefit of our network is our buying power. Elliot discusses the evaluation process and how our member-approved third party companies can provide additional value and more integrated options at a fraction of the price.

2:40pm

Implementing a Successful Training Program

Kassy Khandelwal, Project Manager at booj

The industry is rapidly changing and it’s an ongoing challenge to keep agents trained and informed on the many tools available to them. Kassy shares insight into how to carve the best strategies based on agent personas.

3:00am

15 Minute Break

3:15pm

Panel: Training + Implementation

Moderated by Kassy Khandelwal, Project Manager at booj

A panel of network members take the stage to discuss what they look for in an ideal trainer, how they encourage agents to participate in their training program, and how they leverage our Learning Management system to increase adoption.

Panelists: Amy Hoback, Marketing/Technology Services at The Group, Inc. Real Estate; Dave Wilson, CTO at Lyon Real Estate; Melissa Peterson, Director of Technology at Hasson Company Realtors

3:55pm

Panel: The Power of a Network

Moderated by John Sable, Managing Partner at booj

As one of the first members on our platform, John and the Wright Kingdom team end the conference discussing the evolution of our network from a customer perspective and how we can build an even stronger community moving forward.

4:30pm

Closing Address

John Sable, Managing Partner at booj

John takes the stage one last time to wrap-up the conference and shares what’s in store for #ENCON2016.

4:40pm

Conference Ends

6:00PM

Network Group Dinner

As the conference comes to an end, we’ve organized a group dinner for all attendees to give everyone a chance to unwind after two action-packed days over great food, drinks and conversation. Join us at Coohills Restaurant! Coohills is located at 1400 Wewatta Street in downtown Denver

Wednesday, November 18, 2015

9:30am

Breakfast

Speakers

The experts and brilliant minds speaking at this year’s event! Our speakers will share their industry knowledge, tips + advice, and how it applies to real estate.

 

 

Blake Andrews

Founder
Giveback Homes
@GivebackHomes

 

Audie Chamberlain

Founder and CEO
Lion & Orb
@audiechambrin

 

Jodee Drake-Soto

Vice President of Marketing
NP Dodge
@JodeeDrakeSoto

 

Maya Elisayeff

Vice President of Marketing
LandVest, Inc.
@LandVestInc

 

Chip Gardner

Vice President
GARDNER Realtors
@GardnerRealtors

 

Crystal Gardner-Phillips

Marketing Director
GARDNER Realtors
@CrysGardner

 

Randall Graham

VP & Director of Marketing
Ebby Halliday Realtors
@RdGraham

 

Amy Hoback

Marketing/Technology Services
The Group, Inc. Real Estate
@Amy_Hoback

 

Jon Joseph

Owner
UseUX
@UseUX

 

Kassy Khandelwal

Project Manager
booj
@KassRitch

 

Tyler Olmsted

Product Manager
booj
@profbass

 

James Olson

Director of Research and Development
booj
@Jamo6foot6

 

Elliot Pappas

Membership Coordinator
booj
@ElliotPappas

 

Melissa Peterson

Director of Technology
Hasson Company Realtors
@HassonRealtors

 

Caroline Pinal

Co-Founder
Giveback Homes
@carofreakinline

 

Angelica Polen

Director of Project Management
booj
@AngelicaPolen

 

Wil Reynolds

Co-Founder
Seer Interactive
@WilReynolds

 

John Sable

Managing Partner
booj
@JohnSable

 

Katelyn Shields

Inbound Marketing
booj
@KateDShields

 

Mark Steward

Vice President of Technology
Baird & Warner
@BWTechGuy

 

Dave Wilson

CTO
Lyon Real Estate
@LyonRealEstate

 

Ryan Wedig

Director of Mobile Development
booj
@The_MeatLoaf

 

Mor Zucker

Realtor
Kentwood Real Estate
@MorZucker

Sponsors

Location

 

The Hyatt Regency

650 15th St
Denver, Colorado 80202
(303) 436-1234

 

The Hyatt Regency features welcoming accommodations, personal service and an extensive array of amenities. Their convenient downtown Denver location offers easy access to the 16th Street Mall, as well as an incredible selection of arts, entertainment and sporting events nearby.

Room reservations must be made by Monday, October 12, 2015. The Hyatt Regency is offering preferred pricing to all conference attendees at the reduced rate of $189/night. Please refer to our hotel guide for details on booking your room.

RSVP

Our event is open to Enterprise Network members only. To RSVP, please fill out the form below. We look forward to seeing you in November!

*T-Shirts are unisex sized. See chart for more information.